The Same Great Guy As Always
Okay… if you read the five previous blogs, you know that AJ Khubani, (Mr. As Seen On TV) and I met 26 years ago and I wrote and designed his very first advertisements. And I can tell you that without a doubt, after all this time, AJ is still the same wonderful person I had become friends with over a quarter of a century ago. I’ll put it this way… he truly is the most down-to-earth guy I’ve ever known – who drives a Rolls Royce and a lime green Lamborghini.
The dude works incredibly hard, loves his family, is very benevolent, and never forgets his friends. And I’ve never met a person more “on the ball” at his job. No, I really mean it. A couple of months ago he gave up his expensively ergonomic Herman Miller Aerion chair, in place of a large rubber exercise gym ball. I swear to God, the man makes multi-million dollar decisions every day atop an over-sized bouncy ball. He claims that it strengthens his core. I think it’s loosened a few marbles, but who am I to argue with a guy who is the best in the entire world at what he does.
And, what exactly does he do? I’m not sure he can really explain that, himself.
I told AJ a few months ago that he’s like a true to life Forrest Gump. No, he doesn’t run fast, have the IQ of a bowling ball or a friend named Lt. Dan, but he has always had this uncanny innate sense of “knowing” what will work and then going with the flow. Like anyone else, the guy has had his ups and downs, successes and failures, but in all my life, I (a guy who ran an ad agency with Fortune 500 clientele) have NEVER met someone who assesses a situation and moves with such immediate decisiveness. Like Gump, he just goes with what he’s given, no complaints, and I admire the hell out of that. I’m not saying that important business decisions are made impetuously, because there’s years of hardcore experience there. It’s that sense of “knowing” and not worrying that is so impressive.
For the first time, people are starting to recognize my Jersey brother in public, and he finds it pretty weird. He’s made countless television appearances over the past couple of years, and his stints on Discovery Channel’s Pitchmen has really heightened his popularity. People come up to him constantly with new inventions and product ideas, if fact so much, that now TeleBrands is holding official Inventor’s Days, where people come in from all over the world to meet the man that could make them a millionaire within five minutes. Within only a few minutes the man knows if an idea is worth looking at further and testing.
MR. K will tell you that there are three main factors that he looks for when assessing a potential product that is “right” for TeleBrands. And I say that because people often pitch really great ideas, but many just aren’t the right thing for this company.
“We’re looking for mass market, products,” says AJ. “Some niche markets ideas we see are great, but it needs to appeal to just about everybody.”
That’s good advice to you “would-be” millionaire inventor types. And to help even further, here are the three main points that Mr. Khubani looks for in a product that will make the grade…
1. It needs to solve a common problem
2. It has to demonstrate well on TV
3. It needs to be a good deal (coming in at either $9.95 or $19.95)
We’ll get more into the Inventor’s Days and how you could actually get a chance to pitch “The King” himself. No, not Elvis, stop asking me that.
Til Next time…
“Life is like a box of Ped Eggs… you never know whose foot you’re gonna find.”
- Tommy Z
TeleBrands The BLOG
Tags: $19.95, AJ Khubani, Ambervision, Anthony Sullivan, As Seen on TV, Billy Mays, Bottle Top, But wait there’s more, Discovery Channel, Doggy Steps, EZ Combs, George Foreman Grill, Heel Tatsic, Infomercial King, Inventor, Inventors Day, Jupiter Jack, OxiClean, Pamper Toes, Ped Egg, Pedi Paws, Pitchmen, Ron Popeil, Sham Wow, Shoes Under, Stick up bulb, Telebrands, The View, Tommy Zarzecki, Windshield Wonder