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Well, if you’re old enough to remember, or you’re a fan of TV Land on Nick at Night, you’d know that Lucille Ball made that bit famous a whole lot of years ago on an episode of I Love Lucy. Then there was The Honeymooners Chef of the Future, where Ed Norton wanted to know if he could core “a” apple. Anybody remember the hysterical Bass-o-matic Saturday Night Live skit made famous by Dan Aykroyd? It was a live large mouth in a blender… “Wow, that’s great bass!” NOT! People loved those classic skits that made some serious fun of direct response.
The direct biz has launched some of the greatest products ever known in our culture, where hundreds of millions of units have sold. Yeah, hundreds of millions of products – many memorable, some forgettable, and some that were just absolute stinkers. But whether it’s the Veg-o-Matic, Thighmaster, Bow Flex, or the Sham Wow – good or bad – people LOVE to make fun!
First off, the television commercials have produced some crazy characters we either love or loathe. Remember that wacko in the jump suit covered in question marks? Good God, you just wanted to hit that maniac in the teeth with a shovel. He sold that book full of wacky info about all this available money from the government. But I think the only people getting money were the guys who wrote the book. There’s the incredibly grating Sham Wow/Slap Chop dude, Tony Little, the Gazelle swinging madman… and nobody but nobody grabbed you by the tail quite like Billy Mays. That dude could have sold an iphone to Helen Keller.
Then there are the celebrities who have pitched for the big bucks, like George Foreman, Christie Brinkley, Chuck Norris, Jack Lalane, Suzzane Somers, and other famous folk who we love to poke fun at. I’ll tell you this, people may have their way with this industry, but hundreds of millions of dollars later, it’s WE who have the last laugh!
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