Discovery Channel’s big surprise hit was a show in 2009 about the lives of two career pitch guys: an English gent by the name of Anthony Sullivan, and a black bearded, in your face screamer known as Billy 
Mays. People were surprised how good the show was and the ratings indicated that this was a tv program that could have some real legs. Unfortunately, one of the realities of life got in the way, as Billy Mays unexpectedly passed away, shocking the world, especially those closest to him. But Discovery liked the show so much that they were willing to give Billy’s partner, Sully a shot at making it work on his own. And I’m sure they’re glad they did as Pitchmen Season Two premiered and hit the ball out of the stadium and into the parking lot.
Now every great opening night has to have a great premiere party, and this one did not disappoint as northern Florida rocked. The beautiful new Tampa Museum of Art played host to a direct response celebration like no other as Sullivan Productions and TeleBrands sponsored a soiree to remember. 500 
guests came to celebrate with Sully and AJ, as well as pay tribute to the late, great Mr. Mays. Industry big wigs, friends, and inventors featured in this season’s episodes posed for photos while partying hardy, and rightfully so.
Sully and his departed friend’s son, Billy the third gave heartfelt speeches about the pitchman, friend, and father who touched the lives of so many. And in a unique way of honoring the late Mays, local artists showed up with photos, prints and paintings of Billy Mays to be auctioned off in a silent 
auction for a charity. All proceeds from the auction went to a charity that is very dear to the team: FOCUS ON RENEWAL, from Billy’s hometown of McKees Rocks, PA.
“This was just a great night for everyone involved,” said our very own AJ Khubani, who enjoyed the night with his family by his side. “I’m so proud to be involved with Discovery Channel and Sullivan Productions as this show truly brings out the entrepreneur in all of us!”
Finally came the nine o’clock hour as the music stopped and everyone gathered to watch episode one of the 2010 season – one in which Mr. Sullivan was lit on fire while performing one of the greatest pitchman stunts of all time!
Yes, Sully, & AJ, we all want to know what in the world you can do for an encore!
I have no doubt that a great night in Tampa will be followed by a great season of Pitchmen episodes!
- Tommy Z
TeleBrands The BLOG
Tags: $19.95, AJ Khubani, Ambervision, Anthony Sullivan, As Seen on TV, Billy Mays, Bottle Top, But wait there’s more, Crazy Critters, direct response, Doggy Steps, EZ Combs, George Foreman Grill, Heel Tatsic, Hollywood, Infomercial King, Inventor, Inventors Day, Jupiter Jack, New Jesery, OxiClean, Pamper Toes, Pasta Boat, Ped Egg, Pedi Paws, Perfect Fit Button, Pitchman, Pitchmen, Ron Popeil, Sham Wow, Shoes Under, Stick up bulb, Sullivan Productions, Telebrands, The View, Tommy Zarzecki, Windshield Wonder
I do miss seeing Billy Mays, but Sully is doing a great job and Pitchmen is still very enjoyable. I have my DVR set to record all of the episodes and my wife and I watch them together. Keep up the good work, gang!
Thanx for the great feedback, Ron!
Keep em coming Zman. Gotta be honest- never saw Billy May
or AJ or the gang on TV, Don’t watch TV -guess I’m one of the few that the boob tube doesn’t appeal to. Read a lot on subliminal programing and I believe it’s being used in so many situations on the tube.
Like in the theater itself when they do the “Let’s all go to the movies and visit the candy counter, etc.” Something about the brain running at 60 cycles per second and those in corporate who want to deliver their product/message also run it at 60 cycles per second. It goes something like the following: “Now why do I want to get up and get that giant container of heavily buttered popcorn? I don’t even like popcorn.” Hum?
Maybe this is all bull. But I see how my wife and her friends will never touch any issues of a conspiratorial nature but will always go with the flow that the powers that be are putting out into the mainstream. “Hey, I saw it on television and read it in the newspaper so it’s gotta be true. They’re not allowed to lie to us, they say “”"R-I-G-H-T!!!”"”
Methinks they’ve been, for lack of a better word, “brainwashed.”
But what do I know? I just train the animals – the four-legged kind. I’ll leave the two-legged Kinds’ training to the powers
that be. Look what a wonderful job Nanny Pelosi has done to
mesmerize her constituents all the years she has held reins and now she holds the number three position in government And Joey B. is always there to baffle and amaze his audience with his non-sequiturs and gaffes, which have become his trademark.
Nuff said.
Love reading the blog. You pull no punches and tell it as you
see and feel it. Guess your rendition of “the shape of things
to come for TeleBrands” keeps me coming back. What’s next
on Mr. AJ”s agenda?