Posts Tagged ‘Tommy Zarzecki’

3 Things You Inventors Gotta Know…

Tuesday, July 26th, 2011

aj-khubani-telebrandsPeople are really starting to recognize my Jersey brother, AJ Khunani in public, and he finds it pretty weird because his intention was never to be a personality. He’s made countless television appearances over the past couple of years, and his stints on Discovery Channel’s Pitchmen has really heightened his popularity. People come up to him constantly with new inventions and product ideas, if fact so much, that TeleBrands holds official Inventor’s Days, where people come in from all over the world to meet the man that could make them a millionaire within five minutes. Within only a few moments AJ knows if an idea is worth looking at further and testing. I’ve never seen anyone with such a keen sense of what works – the man is amazing!

MR. K will tell you that there are three main factors that he looks for when assessing a potential product that is “right” for TeleBrands. And I say that because people often pitch really great ideas, but many just aren’t the right thing for this company.

“We’re looking for mass market products, something we can sell millions of,” says AJ. “Some niche markets ideas we see are great, but it needs to appeal to just about everybody.”

That’s good advice to you “would-be” millionaire inventor types. And to help even further, here are the three main points that Mr. Khubani looks for in a product that will make the grade…

1. It needs to solve a common problem

2. It has to demonstrate well on TV

3. It needs to be a good deal (either $9.95 or $19.95)

Do you have an idea for a product that’s been rattling around in your brain and you’d like to run it by us? Then email us at http://www.telebrands.com/inventors.html

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Tommy Z . TeleBrands The BLOG

Happy Hotdog Man the New Media Darling!

Monday, June 27th, 2011

When I sat on the judging panel at Inventor’s Day In Washington, DC, I saw a lot of good people with great products come through those doors, but when John Twerdok from Pittsburgh, PA walked in, we all took notice. John showed us a product like nothing we had really ever seen before, and to show something new and undiscovered to AJ Khubani, well, that’s quite an accomplishment.

hotdog-people“Meet the Happy Hotdog Man,” John said with a smile, “the man who puts the fun into eating hotdogs.!”

The Happy Hotdog Man is a plastic device you place an ordinary hotdog into, and a plastic cover clamps down onto the surface of the pup, making a face, arms and legs. And when it’s cooked, the dude opens up and becomes the Hotdog Man right before your very eyes!

AJ, turned to me and asked what I thought. Now the great Khubani’s first rule of thumb is that a good product has to solve a common problem. But this wasn’t solving any kind of problem at all, it’s just a novelty item that’s fun as all hell!

“I think people are going to go crazy over this,” I said, “I really like it, it’s so different and it’s really a lot of fun.”

AJ completely agreed. “A good novelty item can be a huge seller in the As Seen on TV market,” he said. “And the fact is, I’ve never seen anything like this and I can guarantee, neither has anyone else.”

Picture 19I have personally never met anyone like Mr. K when it comes to trusting your gut and letting the intuition guide. So several months later, TeleBrands is testing to see if the Happy Hotdog Man really has life, and even I am surprised at the results.

“Absolutely everyone is talking about this,” AJ said, quite happily. “Search Google and you won’t believe the buzz that’s going on!”

He’s not kidding… Jimmy Kimmel did a bit on it during his opening monologue, making a wise crack about former New York Picture 17Congressman, Anthony Wiener sponsoring the product. It’s also been featured on Tosh.0, the Huffington Post, CBS, News, and a myriad of bloggers having fun with this wacky new item!

And tonight, ABC’s 20/20 is running a story on AJ and the infomercial we’ve filmed for this most fabulous doggie maker!

Stay tuned for the upcoming TeleBrands Blog as Yours truly, Tommy Z. goes one on one, with an in depth interview with the one and only Happy Hotdog Man, himself. I get brutally frank and right up under his skin with the answers people want know to.

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Tommy Z . TeleBrands The BLOG


The New Website is Here… Inventors Take Notice…

Monday, June 20th, 2011

TeleBrands is proud to announce our terrific new consumer website, www.telebrands.com where you can find all of our awesome products all in one neatly designed place! The site is easy to use, very functional, and filled with all the great products you’ve come to know and love from the world’s number company in the As Seen on TV category.

We’ve gotten a lot of feedback since the site is up that some old links don’t work and inventors can’t find out how to contact us, to submit a product. And, here’s the link that will get you there, if you’d like to show us a product or attend an upcoming Inventor’s Day.

Inventors inquire here > http://corporate.telebrands.com/inventors.html

Follow all the social happenings of AJ, TeleBrands, and inventors everywhere, on FaceBook and Twitter!

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Tommy Z . TeleBrands The BLOG


The Happy Hotdog Man is a Real Wiener!

Friday, June 17th, 2011

TeleBranding the Nation’s Capital

Friday, May 20th, 2011

arlington_cemetery_tomb_unknown_soldier_bigWashington DC is one of the most amazing cities I’ve ever been to, and if you have never visited, make it a priority one day because it’s simply an amazing place. We were fortunate to hold a recent Inventors Day there from the National press club which is rich in history and tradition – as is just about everywhere you go in the city.

The very first time you stand in front of one of the monuments, it’s a surreal feeling for sure. You’ve see this stuff since early childhood on tv and in photos, but when it’s right there in front of you, trust me, it blows you away. Things like the Lincoln Memorial, Washington Monument, the White House, Pentagon, and the Capital Building are just too cool to describe and if you don’t have a camera, you’re doing yourself an injustice.

The War Memorials are breathtaking – the World War 2, Korean, and the Vietnam Wall bring shivers down you spine and the Cemetery at Arlington will have you leaving feeling like a very different person. Seeing the acres upon acres of washington-dcheadstones JFK’s eternal flame, and the Tomb of the Unknown Soldier, well, it’s hard to describe the feeling. Then, I visited the grave site of my neighbor’s son, LT. John Wrobolewski of Jefferson Township, New Jersey, a young man who was the first marine from our state to be killed in Iraq. The wave of emotions was so overwhelming that it’s hard to hold back the tears while I type.

Then there are the Smithsonian museums with more awesome stuff than you could ever expect to see in a lifetime. With all those great artifacts I think my favorites are Archie Bunker’s chair and Seinfeld’s puffy shirt. The Holocaust Museum is beyond moving, and again, you leave with an indescribable feeling that will honestly never leave you.

And while the city is amazing, our Inventor’s Day was truly terrific as we saw so many great people with inventions and products that took us by surprise!

Washington_DCAnd I’ll talk about that next in the blog post coming up!

Don’t forget to follow all the social happenings of AJ, TeleBrands, and inventors everywhere, on FaceBook and Twitter!

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Tommy Z . TeleBrands The BLOG

TeleBranding the Fun from City to City

Monday, May 9th, 2011

time_warner_cable_arenaYou know, we get to travel to some awesome places around the country and meet some of the nicest people anywhere! The inventors are always wonderful people to talk to and hearing their personal stories is great. We don’t usually get to see much of the city action because of our work schedule, you know maybe dinner or lunch and that’s it. But when we do get a chance to see the sites, we do have our fun, and meeting the locals is truly the best!

Charlotte, North Carolina is one of my favorite places that we’ve had the pleasure to visit several times. It’s a beautiful southern city that has been revitalized over the years and the area around the Times Warner arena is new, cool, and happening – so many outgoing and friendly people. The only problem is that we’ve only gone in December and this past year temperatures were in the teens, and that made the walking around a bit tough. It’s a great place!

Hollywood.GroupLos Angeles is always insane and trying to drive anywhere is a pain because the traffic is truly as bad as people say. But of course the city of angels has a certain coolness all of it’s own with Hollywood, Venice Beach, downtown, Malibu, and the action on the strip. A visit to the world renowned Pink’s Hot Dogs made the entire trip worthwhile if you ask me. Yeah, I love to eat… what can I say.

Philly is a neat place and the City Center is alive with an eclectic array of stores and restaurants. The main couthouse is there and the 200 plus year old architecture is fascinating! I did Cuban food when we were there and it was sublime. AJ was dying for an authentic Philly cheese steak and he just had to go for it. He said he’s cut that kind of stuff out of his diet for a while but like they say, “when in Rome…” Well, all I can say is that he kind of paid for his little splurge. After, we headed to the famous Holts Cigars for as I partook in some scotch and a premium stick. Those kind of places are the best for meeting the locals and making great friends.

photoNext stop… our nation’s capital…

Don’t forget to follow all the social happenings of AJ, TeleBrands, and inventors everywhere, on FaceBook and Twitter!

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Tommy Z . TeleBrands The BLOG

Part 2… An Aluma What? The Aluma Wallet!

Tuesday, May 3rd, 2011

CB028329So we’re in DC, land of the much loved politicians,  and a lunch was had by all like no other! After we eat, the waiter asks if I would like one wafer thin little mint, but I tell him I’m stuffed and couldn’t eat another bite. So, AJ grabs the bill and in his usual generous style, proceeds to take care of the troops. Now as he reaches in his pocket, he doesn’t remove a finely crafted, Italian stitched leather wallet made by some 130 year old craftsman from Milan who skinned the cow himself… no.  Much to all our surprise, the great AJ Khubani takes out this small aluminum alloy hand-held case and when he flips it open everything but the Pasta Boat is in there – neatly organized, all in perfect order. I simply can’t believe that AJ Khubani, the KING of As Seen on TV, really uses the Aluma Wallet! It’s absolutely loaded with photos, credit cards, and all kinds of stuff, but like I said, neatly stored all in one handy-dandy compact little case. Amazing!

But Wait… there’s more! When AJ closes the Aluma Wallet, I reach across to check it out, and like the guy you can’t take anywhere, I knock a bottle of wine over, dumping out half the liquid, basically submersing the entire wallet. Everyone shrieks as I know I’m gonna get yelled at, but instead, AJ says, “no big deal, Tommy” as he just shook the wallet off, opened it up, and everything is in perfectly dry and safe condition! WOW!

aluma-wallet-1Long story short, I am continually amazed at the products TeleBrands makes, and now everyone who traveled in our party has their very own! Everybody picked a different color – I got the screaming red, cuz that’s how I roll. No more big, bulky wallet taking up half my pants pockets, no more bent credit cards and photos or loose papers falling out every time I open it up. This clever little device, invented by a regular person like you and I, actually makes things simple and life a whole lot easier.

But wait, there’ more than that! credit card fraud and identity theft is a terrible problem as thieves can easily steal our personal information simply by scanning the cards in out wallets every time we are within arms length of an RFID scanner. But you are totally safe with the Aluma Aluma-WalletWallet as the scanning rays cannot penetrate the case. Just how many times do I have to say… AMAZING!

Listen, I’m not telling you what to do, but… okay, yes I am. Order yourself an Aluma Wallet and I’ll be more than glad to personally join you for dinner… well, as long as you’re paying!

That’s it til next time!

Don’t forget to follow all the social happenings of AJ, TeleBrands, and inventors everywhere, on FaceBook and Twitter!

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Tommy Z . TeleBrands The BLOG

Hey AJ… Is That What I Think It Is?

Friday, April 29th, 2011

So we’re in Washington DC – a TeleBrands Inventors Day in the nation’s capital, so much going on, people to see and places to go, but I don’t care how busy you are… you’ve gotta eat, right? Absolutely. And when I’m hungry, I can’t think about much else, so I hound AJ to death, until he takes the gang out for a much needed lunch break!

Picture 9We find this wonderful Italian place in the middle of the city. The group has been working hard and everybody’s about ready to eat anything and everything in site… and basically that’s what we ended up doing! Now I’ve got to say that AJ is a tremendously generous guy and treats his people well.

“Get whatever you want, guys,” he says with a smile, “everyone has done a great job and you all deserve a good meal.”

Now you really shouldn’t tell me that I can order whatever I want, because I take that kind of stuff pretty literal. We flag the waiter down and he starts with me first, and yes, I basically order everything on the left hand side of the menu; calamari, mozzarella and roasted peppers, hams, pepperoni and assorted cheeses, soup salad, garlic bread… but then again I still have to order a main dish or two, so I don’t want to make too much of a pig out of myself, I mean, you got to have some manners, right? Of course!

italian_20food_1So after we eat, the waiter asks if I would like one wafer thin little mint, but I tell him I’m stuffed and couldn’t eat another bite. So, AJ grabs the bill and in his usual generous style, proceeds to take care of the troops. Now as he reaches in his pocket, he doesn’t remove a finely crafted, Italian stitched leather wallet made by some 130 year old craftsman from Milan who skinned the cow himself… no.  Much to all our surprise, the great AJ Khubani takes out …

Guess you’re gonna have to check out part two of this blog as you’ll be every bit as shocked as I was!

italian_leather_manufacturing_supplDon’t forget to follow all the social happenings of the great AJ Khubani, TeleBrands, and inventors everywhere, on FaceBook and Twitter!

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Tommy Z . TeleBrands The BLOG

Infomercial Madness, Can You Fight the Urge?

Wednesday, April 20th, 2011

Picture 3People watch the great Anthony Sullivan do his TV pitch and think, “Wow, that British guy seems like a terrific gent. I think my whole family needs that amazing putty stuff that does everything but cure the common hangover. And even that’s not out of the question! I don’t care what it costs, I want that stuff to show up in a corrugated box at my front door in 72 hours, dammit! I’ll pay the addition ship charges, just get it here NOW!!!

Professional pitchmen are amazingly good at their craft and infomercials can be extremely addicting. Opus the Penguin from the comic strip, Bloom County was an admitted addict when it came to late night commercials. But penguins are no different than humans and the desire to own the egg that scraps dead skin from your cruddy webbed feet is enormous. Phrases like, “But Wait, There’s More” and “For only $19.95!” have become synonymous and parodied to death in American pop-culture. Saturday Nite Live’s Dan Aykroyd had us all in stitches with his Super Bass-o-Matic 76, as Lorraine Newman took a sip of the chunky orange swill and said, “Wow, that’s great bass!”

The question often comes up, “Do we really need any of this stuff?” Well, if you think about it, all we really need is food, clothes and shelter. But man, when I see my kids wasting full cans of expensive soda, I want my Bottle Tops like nobody’s business! And come to think of it… it’s a HUGE  pain in the rear to smoosh your hand between your car windshield and the dashboard, so send me a few of them freaking Windshield Wonders with the perty lime green, washable covers! Well,  I’ve packed on a few pounds and the Perfect Fit Button is just what I need! And the Chef Basket… send me a gaggle of Chef baskets fer crissakes… I want to make cooking easy and more fun, honest, I swear!

So the question remains… Is there a cure for Infomercial addiction?

Dang… the good folks here at TeleBrands certainly  hope not!

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Tommy Z . TeleBrands The BLOG

Are YOU Addicted to the Mighty Infomercial?!

Friday, April 15th, 2011

I did a Google search (only cuz I’m too lazy to try Bing) and found out that scores of people are addicted to infomercials and buying the products. I’m serious – people are addicted and can’t stop them selves from buying.

OWM-101608-01-CIt’s a fact of life that people love to buy stuff on TV or the internet and have it arrive in the mail. What can Brown do for you? He can show up at my door with the One Second Needle any time! There’s nothing like tearing open the box and removing that thing that Billy Mays once screamed about – the thing he made you believe that you absolutely needed and couldn’t live another day without. The thing that will make life easier, better, and more fulfilling. We’re all a bunch of lazy sloths when it comes down to it, and any product that’s gonna save me 45 seconds of carrot cutting time is a bona fide life saver.

Billy yelled at us as if we were deaf and dumb, and we took the bait like one of Pavlov’s pooches. If he claimed that a product whitened our clothes or showed how using an auger was simply awesome, then we believed him. I mean what guy in his right mind would stand up and yell like a lunatic for 60 seconds if it wasn’t all true? Right? The dude may have annoyed the Shinola out of you, but you still picked up the phone and demanded that Itty Bitty Burger Maker! “ARE YOU TIRED OF MAKING CRAPPY HAMBURGERS?!!! DO YOUR KIDS HATE YOU BECAUSE SullyOF IT?!!! I’M BILLY MAYS, AND NOW YOU CAN BECOME YOUR VERY OWN BURGER-MEISTER, MEiSTER-BURGER!!!”

Yeah,the guy had all the social grace of a pitbull on a kitten ranch, but now Mays is gone and Anthony Sullivan is doing the pitching. (Something about an English accent that makes us Americana’s take notice.) While Sully now carries the torch for Oxy Clean and the Discovery TV show, Pitchmen, the direct response industry continues to thrive as new products like Bark Off hit the airwaves nightly, and millions of Americans buy to their hearts delight!

So stayed tuned for PART ll to find out if you really do have an addiction to the wonderfully, wacky world of AS SEEN on TV!

And don’t forget to follow all the social happenings of AJ, TeleBrands, and inventors everywhere, on FaceBook and Twitter!

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Tommy Z . TeleBrands The BLOG