The As Seen On TV Giveaway is now halfway through December and we’ve got our winners for the fifth and sixth weeks of play!
Hey, you wanna win? Well, you gotta play! Enter the contest now because the big screen TV’s are still up for grabs! Wow, how sweet that would be!
This Friday, December 10th!It’s hard to believe that it was a year ago we visited the good people of North Carolina, having an incredible blast with our product giveaway at the Charlotte Checkers hockey game! Well, this Friday, December 10th, the TeleBrands crew visits the south again, but this time we are holding an Inventor’s Day at the Time Warner Cable Arena at 9am!
We only have a few spots open for you inventors who would like to come and show the product that you think will change the world, and better yet, maybe even make you a millionaire!
Unfortunately, we have to officially schedule these things and you can’t just show up unannounced. So,if you’re interested in presenting your invention idea to AJ and the judging panel, immediately email us at inventorsday@telebrands.com.
And lucky for the inventors, as yours truly (ME!) will be on the panel of judges, along side my longtime friend, Mr. Khubani – the KING of all of As Seen On TV! Why you’d be lucky, well, I’m not really sure, but it’s a ton of fun being on the panel and meeting all the wonderful people who have put so much into their product ideas.
And to make it even more exciting, that night, we will be the hosts of TeleBrands As Seen On TV Night at the Charlotte Checkers vs. the Hershey Bears American Hockey League match up at 7pm! AJ will even drop the opening faceoff and take a spin on the Zamboni as well!
The First 2,000 Fans to Arrive Take Home a TeleBrands Product!Get to the arena early because we’re giving away 2,000 awesome As Seen on TV Products – featuring the three that the Charlotte Checkers fans voted on! So if you live in the Charlotte area, come see the game and again, if you have a great idea for a product, email us right away to see if you can present it to us this Friday!
Again, to present an invention, contact us @ inventorsday@telebrands.com
Hope we see you there!
Well you had to get up early to see the King of the Infomercial on the CBS Early Show as AJ Khubani showed off why he’s the best in the world at what he does! While Mr. K. does show some competitors products, it’s to prove a point about the As Seen on TV Direct Marketing genre and the power these products have with the American public.
It made me laugh as the host actually asked if the products really work. OF COURSE THEY WORK! 38 million Ped Eggs sold is a pretty strong testimony, don’t you think? I’d say so!
Finally she asks why do we tell them to “Call Now!? Should we ask them to call tomorrow during dinner or maybe when they’re in the shower? Jeez Louise, what the heck, lady?! YEAH we want them to CALL NOW! We don’t want anybody to miss out on a great deal… right?!
So hey… while I’m at it… Click one of those ads to the right and CALL NOW!!!
The As Seen On TV Giveaway is at the halfway point and we’ve got our winner for the fourth week of play!
Congratulations on winning a TeleBrands Prize Six Pack
Hey, you wanna win? Well, you gotta play! Enter the contest now because the big screen TV’s are still up for grabs!
We’ve received an absolute ton of entries in the TeleBrands as Seen on TV Giveaway and THREE lucky people have won themselves TeleBrands Prize Six Packs where they get to choose the six products that they want to make up their own personal pack! Will it be the Ped Egg, Bark Off, the Windshield Wonder, or maybe the Perfect Fit Button to help deal with your Thanksgiving meal?!!! Hey, if you’re one of our winners, it’ll be your choice!
For twenty-seven years our very own AJ Khubani has been the leader here at TeleBrands, and as you know, we are without question the undisputed leader the world over in direct marketing. TeleBrands has also been a business leader in our home state of New Jersey and on November 10, the prestigious New Jersey Ad Club recognized our boss-man for his tremendous accomplishments!
Beautiful Mayfair Farms in West Orange, New Jersey was the site for the annual Hall of Fame Awards Dinner, and yes, AJ was indeed inducted into the hallowed hall! It was a festive evening as Mr. K joined two other prominent award recipients from the Garden State, as all were recognized for their outstanding accomplishments and achievements in respect to homegrown advertising.
AJ gave a truly excellent speech when it was his turn to accept his award as the crowd of several hundred on hand greeted him with fond warmness. He told the story of the 23 year-old kid coming to the ad agency that I worked in, with the 20 grand he saved (while bar tending and making pizza) during his time at Montclair State University. And I laughed as he spoke of that very first ad he ran in the National Enquirer, the ad that I actually designed and wrote with him for a crummy little $4 am/fm radio that he was certain would put the Sony Corporation and their coveted Walkman out of business forever!
“Well, as you can see, Sony is still in business”, he proclaimed as the room broke out in laughter. “But that little black and white ad, some 27 years ago was the beginning of this long and exciting road to success.”
That was a pretty cool moment, and I can’t even express how proud it felt knowing that I was there from the very beginning of AJ’s long and crazy ride to the top! I asked my longtime friend what this kind of award means to him.
“While I always aimed for success early on, never in my wildest dreams could I have imagined being given an honor like this. Being part of a group of professionals like this humbling. Sometimes I just shake my head where this company has gone.”
Well, stop shaking your head buddy, because you are the best in the world in this field!
Okay, let’s not be shy here, we think that TeleBrands has the greatest As Seen on TV products in the world. We’ve just got so much good stuff like Bare Lifts, Bark Off, Bottle Tops, Crazy Critters, EZ Combs, Heel Tastic, Jupiter Jack, Pasta Boat, Ped Egg, Perfect Fit Button, Shoes Under, and the Windshield Wonder (hey that rhymes). These fantastic products were invented by people just like you and me, who had an idea and came to us to turn it into gold.
Just like out great products and inventors, we also have the very best customers and fans in the world and this Blog is dedicated to you guys! So, we were thinking – what’s a really awesome way to say thanks to all of you for all the support over the years? What can we do that would just be too cool? HEY! I KNOW… Let’s do a contest and give away some awesomely neat swag (ya know, cool items, products, gifts… comprende?)
So, this Tuesday we’re running an eight week contest called the TeleBrands As Seen On TV Giveaway and YOU really have a legit shot at winning some rocking TeleBrands prize packs that YOU get to choose! And to make it just so much sweeter, A couple of Big Flat Screen LED TVs will go to the GrandPrize and Second Prize Winners!
This contest is fun, exciting, and it won’t last long so make sure to sign up – and trust me, signing up is so SIMPLE! Man am I excited – so excited I guess I needed to tell everybody in the attached video!
So, tune in this Tuesday and take a shot at some grand swag courtesy of AJ Khubani, the KING of As Seen On TV and the great TeleBrands!
Last year the Discovery series, Pitchmen hit the airwaves and Billy Mays and Anthony Sullivan became household names in homes all across America. Then tragedy struck as Mays passed away leaving a huge void in the world of direct. But Discovery saw something special in this show that our own AJ Khubani says, “Brings out the entrepreneur in all of us.”
Last Thursday, the premiere of Pitchmen Season Two made its debut as Sully goes solo, trying to find the inventor with the next great hit product. This year is focused on the inventors, their back stories, and how everyday people can experience the American dream – developing the next big product, with the possibility of millions in dollars as the reward.
Episode one featured inventors from all across the country making their pitches to Sully and special guest, AJ, who are hard to impress and demanding in what they want to see and hear. I know from my own personal experience from sitting in on TeleBrands Inventor’s Days that you’ve got to do your homework and know and understand the kind of stuff that sells well on direct response TV! Out of all the inventions presented, two were chosen for product testing – the Hex Light, an ingenious flash light that attaches to your arm allowing hands free movement, and Cold Fire, a fire extinguisher in a can that has amazing life-saving power!
The Hex Light straps around your forearm as tiny LED lights circle your arm while pointing directly at the intended target. When experimenting with the light, Sully said that he may not need to have a focus group review the product because he actually thinks it’s so good.
Next we were treated to the Cold Fire demonstration where a group of highly skeptical Florida firefighters put out some very tough blazes, and after all was said and done, they were convinced that this product was the real deal. Of course Mr. Sullivan was equally satisfied, which convinced him to do the ultimate pitch for this product – one he said that even the great Billy Mays would not have attempted. Yes, Sully agreed to have himself lit on fire, with the hopes that a can of Cold Fire would douse the flames before he ended up in the local Denny’s as the crispy bacon breakfast special. Talk about making for great television!
Tensions mounted as Sully donned protective gear that would hopefully insulate him from the heat and flames long enough for firemen to extinguish the blaze. He soaked himself in flame retardant gel and applied several layers of garments as his personal team looked as if they were all ready to hurl their lunches in unison. I was squirming in my chair, myself, knowing that certain things can be faked for effect on television, but this definitely was not one of them. Sully was going all the way with this stunt, perhaps one of the bravest and most insane piece of live action ever filmed in the history of the infomercial world.
The moment of truth came as Anthony Sullivan became a human Tiki torch, diving to the ground while looking square into the camera to make his pitch – all while Cold Fire extinguished the flames from his back, head and arms!
Bravo, Sully, bravo… for one of the greatest pitches I have ever witnessed, and an utterly fantastic Season Two opener for this weekly show! Only one question comes to mind, my brother… what the hell do you do for an encore?! Guess we’ll find out in episode two airing Thursday night!
Stay tuned next time for a report on the amazing soiree that had all of Tampa talking – the Season Two Premiere Party sponsored by TeleBrands and Sullivan Productions – a red carpet event celebrating these giants of the direct response industry!
They call it the City of Brotherly Love. Of course many refer to it as the place that serves up the world’s finest cheese steaks. But this past Wednesday, the city of Philadelphia was home to a special Inventors Day, the first ever held in the Keystone State of Pennsylvania.
As usual people traveled from all over North America to show their inventions to AJ Khubani with the hopes and dreams of striking it rich and bragging to the world that their product was chosen by the King of As Seen on TV. But from the minute they arrive, inventors realize it’s not an easy task. Thirty-four people were there to show their wares, and usually only a small handful make the first round – but hopefully, Sir AJ gives it the thumbs up and wants to test it in a commercial!
“A lot of these people come a long way to pitch their ideas and I try to give every one of them the respect they deserve, and the opportunity to convince me that their creation is the next great TeleBrands product,” said AJ to television and newspaper 
reporters.”Many won’t make the cut, and that’s hard , but I encourage them to make their invention better or come up with something new for me.”
It’s only a natural reaction when some people are dejected and taken aback that AJ didn’t get up and dance on the table that his greatest product ever was now here before him. But then there are some who just keep on plugging away, like a woman who was back before us for a third time with her revised invention of the cereal bowl that keeps your Corn Flakes and Fruit Loops forever crunchy, never getting soggy. AJ loves cereal himself and admired her thought process and determination, but in the end, what it came down to is that he just didn’t feel the WOW factor was there – the ability to make people watching a TV commercial say, “WOW, I have got to have that!” And that is often the case with the inventions we see. So many are good products, well thought out, and definitely solve a problem. 
But the real question always is – Is there a big enough problem that the world NEEDS this product?
Howie Dobell came in with the GOTCHA, a device that squeezes between your wall and furniture that catches loose items that drop behind the couch or bed, such as keys, money, or jewelry. Howie gave it a lot of thought and yes it was practical and useful, but will people rush to the phone to give their credit card numbers and authorize a purchase for $19.95? The Wow factor plays an important role in the decision making process.
And then there’s the all-important matter of market size. Does the potential problem and solution appeal to a wide enough audience? We’ve seen many excellent ideas in niche markets, like for instance lawn and garden or for babies – but niche is unfortunately not for TeleBrands. You’ve got to think big when approaching Mr. K. with your stuff.
“Again, I see a lot of well thought out, useful products,” claims AJ, “But I am constantly questioning if the market size is big enough. We want to sell millions of products. It’s got to appeal to a mass market to make it as a TeleBrands product.”
It was a great day in Philly and we got to meet many wonderful people. We’ll talk about some of the neat products and good people we met in Part Two of our Philadelphia extravaganza!
Wow, I don’t know about you, but I am seriously joesning for a cheese steak! Hey, I would love to invite the guy that invented it to our next Inventor’s Day! And if we do Philly again, I’ll make sure that Pat’s and Geno’s sends over an ample supply to keep the troops happy.
Yeah, I know you guys wanna know what’s going on… the inner dirt at TeleBrands, so to speak. Well, I can’t divulge too much info from the Top Secret file, but I’m sure I can answer your questions, concerns, and inquiries about the insane world of direct! What I unfortunately can’t do is help you in the least with any problems you might have had with a product or order. Like the old saying goes, “Dat’s not my yob, mang.” I am simply just the court jester, here to entertain and spread my mirth and merriment at a fun-tastic rate.
Okay, questions, I do see that you do have some questions. Yes you in the front row waving the Go Duster in the Iron Maiden t-shirt…
Hey Tommy,
I see there’s an upcoming TeleBrands Inventor’s Day in Philadelphia. They seem like an awful lot of fun, but I’m sure they’re actually a heck of a lot of work. What are your most memorable moments so far – good and bad? Any trouble makers or over the top people?
- Martin Short, Mississauga, Canada
Our time in Los Angeles back in March was definitely most memorable – mostly because I had the distinct honor of being on the judging panel. That was an incredibly long day because we kept accepting people to show their inventions who were showing up unannounced. We want to be nice an fair, but it does get to be too much. Even though they only get five minutes to do their pitch, we saw forty-four people that day, and combine that with the long flight and time difference, we were all ready to croak. But it was awesome having a media blitz there and being on the Today Show gave us some great exposure.
As far as over the top people, yeah, there’s always an extremely colorful person or two. It seemed that in LA, some of the flower children from the Valley waited until the very end to show us their stuff. It’s not every day you meet the guy who was the inspiration for Reverend Jim Ignatowski on Taxi, and lucky for us, we got to hang with his wife, friends, and family as well. No one ever causes trouble, in fact it’s great to meet everyone who comes out to give their all and pitch the inventions that they believe will be the next big TeleBrands product.
I’m really looking forward to hanging with the good people in the city of Brotherly Love. We’re meeting some great people wherever we go and you just never know when you’re going to find the next great invention. Now, this TeleBrands Inventor’s Day for August 11, is filled to capacity with inventors, but if you have a great idea, go to www.telebrands.com, go to the Inventors Link and let us know what you’ve got!
Dear Tommy,
What has to be the strangest or wackiest invention you’ve seen to date? – Wilma Bedrock, Las Vegas, Nevada
Hey Wilma, First off, I hope Fred and Pebbles are doing well. You know there’s been a lot of weird and wacky stuff invented and marketed in the direct industry, but I think one of the top vote getters in this category has to be one of our own – an item called the Comfort Wipe. God knows what we were thinking but this baby came and went faster than poop through a goose. And trust me, that’s a good analogy because the Comfort Wipe was a handle designed to pick up toilet paper and clean up after yourself in the bathroom without your hands going near any of the yukky stuff. It was basically developed for seniors and rather large people who have trouble reaching around and, well, you know. I don’t need to get graphic here. I could, I mean I’ve been known to go for the low hanging fruit, but I’ll spare you the gory details for one day. Yeah, it was one of the crazier things I’ve ever seen and wouldn’t you know it, it didn’t test on tv too well. I guess people can tell a crappy product when they see it. Oh no, I didn’t just say that. Uh, yeah, I think I just did.
Well, thanks for checking in today, and keep throwing me these mind boggling questions. I’m ready for ya!
